Primedia Outdoor is committed to the upliftment, security and development of South Africa and more specifically sustainable growth within communities that have a legacy of disadvantage.
We are a division of Primedia Pty Ltd, contributing to the well established social responsibility entities, Lead SA and CrimeLine.
Above and beyond that, we have partnered with Food & Trees for Africa, a giant in the environmental sector, having planted more than 4 million trees since 1990. We currently fund the planting of at least 100 trees a month as an ongoing effort to green our planet.
In consultation with local municipalities, we earmark schools in need of support, by way of stationery, books, uniforms and in some instances even basic items like water storage tanks. Where possible, staff members at Primedia Outdoor volunteer to assist with the delivery and distribution of whatever is needed by the schools in question.
To offset our carbon footprint we donate our used billboard material to companies like Waste to Wow who convert the tough fabric into corporate gifts ranging from laptop bags to portable braai covers.
In support of like-minded citizens, we have donated billboard faces to people who have taken innovation a step further by fabricating durable, weather-proof sleeping bags for the homeless in Cape Town.
Our overarching goal is to make a positive contribution to our country and by extension, the world.
In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education…
Primedia Outdoor is helping to bring smiles to the faces of South African children in need of reconstructive surgery through a donation of R350 000 worth of outdoor advertising to the Smile Foundation. The donation will allow the Smile Foundation to run an educational Rank TV OOH campaign to reach out to the parents of children…
This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a…
Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…
Primedia Outdoor has donated more than R100 000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba.For the past six years, Primedia Outdoor has chosen not to have a Christmas party, instead using the money saved as the basis of…
On 19 February, Primedia Outdoor presented Wilmary Christian Learning Centre with some 89 teacher’s guides and textbooks. With approval from the local municipality, Primedia Outdoor’s Rights & Acquisitions Executive, Kennedy Tshabalala handed over the books requested by the school, during a small but jubilant event. Located in Midoroni Village, Makhado, in the Limpopo province, Wilmary…
HARRISMITH – The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. The donation was handed over to the management of the school on Tuesday, 17 February. Kennedy…
Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. Dave Roberts, addressing the assembled children said, “Education is the key…
November was a busy CSI month for Primedia Outdoor, one of South Africa’s leading outdoor advertising companies. They embarked on a weeklong mission to two schools and an early childhood development centre. This required many weeks of planning, preparation and logistics. Primedia Outdoor and Newcastle Municipality have a log-standing relationship and after some deliberation, Sizakancane…
The Ezibeleni School for the Physically Challenged is located on the main road through Thokoza, a bustling hive of taxis, hawkers and commuters. They are the recipient school of the 2014 Gift To Give project – an annual Primedia Outdoor CSI initiative. This year it was decided to provide the learners at the school with…
