Survivor marketing: tapping into the informal sector

The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa’s GDP – twice as much as agriculture and about the same as the mining sector. And by…

Cracking Outdoor from McDonalds

Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High School. Commuters snailing along Rivonia Road and Grayston Drive may have been gob-smacked at the sight of the huge, 3D egg slowly…

Mind over matter

The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this instance, using an informal quiz show as the vehicle. The audience was divided into 3 groups and provided with a comical array…

New e.tv Prime Time launch at taxi ranks

There’s something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and hum of a myriad conversations, carried across the organised chaos of taxis…

Partnership uplifts kids

HARRISMITH – The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. The donation was handed over to the management of the school on Tuesday, 17 February. Kennedy…