Primelite adds flare to Fiat 500X

Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X  launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…