Primedia Outdoor October tree spree at E.P. Baumann school

NewsBy Primedia Outdoor29 Oct 2015

Nowhere is the idiom ‘Mighty oaks from little acorns grow’ more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. The first thing that catches ones eye on entering the school, is the huge Sweet Gum tree that towers over this tiny…

An update on progress from the Out of Home Measurement Council (OMC)

NewsBy Primedia Outdoor29 Oct 2015

The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH Media Owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry – which in turn will contribute…