The Dash to Digital

The newest freeway LED from Primedia Outdoor, went live last week, with the now ubiquitous “Bolt Speed” creative from Telkom. The striking visual of Usein Bolt leaping from the starting blocks is particularly apt as an analogy of the race for digital dominance in the outdoor advertising industry. Digital is the new black in outdoor and this…

Billboards to Bags

It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break. I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose…