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Primedia Outdoor
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Monthly Archives: May 2016

OOH measurement currency should bring even more growth

NewsBy Primedia Outdoor3 May 2016

The launch of South Africa’s first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here’s how the introduction of similar currencies has impacted on the industry in other countries. Like many of the local out of home industry’s key players, Primedia Outdoor is eagerly…

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