Monthly Archives: March 2017

5 Reasons that OOH is a great way to reach Millennials

NewsBy Primedia Editor 29 March 2017

Born between the early 1980’s and early 2000’s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the population (there are just less than 20 million Millennials in South Africa) and one of the largest generations in…

Primedia Outdoor steps up marketing services rollout into Africa

News, ResearchBy Primedia Editor 23 March 2017

Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on. “Marketing services is a…