KasiKrew puts community at the heart of Rank TV

Primedia Outdoor has recruited a “KasiKrew” – community based videographers – for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor’s Sales and Marketing Executive. Much like a reporter from a local newspaper, the videographer’s job will be to cover events within local communities – everything from weddings to soccer matches, interviews…

Harnessing the power of the public to Add Hope

At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference:  KFC’s Add Hope…

Primedia Outdoor’s ABC for OOH Creative

Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. With a nod to the recent 75th edition of the Obie…