Primedia Outdoor takes the health of its employees to the heart

In true spirit to ensure all its employees are in good health, Primedia Outdoor hosted Discovery Health Wellness Day on 29 August 2018 providing them with an opportunity to find out about their current health and lifestyle risks by completing a number of screenings assessments including glucose, cholesterol, blood pressure, weight, height, body mass index…

Primedia Outdoor launches Radio-to-Road synergy in Zambia

In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio…