Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY. Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable,…