With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season.
As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during the months of October, November and January – with 64 spots in December. The package is designed to deliver optimal exposure amongst a large audience in a captivating environment, frequently.
The commuter market is South Africa’s single biggest market, comprising approximately 15.2 million people who use taxis as a mode of transport during a normal week (TGISA 2017C, Urban sample). Moreover, the Upinion Mobile Research 2017 study depicts that 79% of commuters are the main shoppers in their household, making the final buying decision. In addition, 88% of commuters notice advertising in taxi ranks with 6 out of 10 noticing Rank TV, and are likely to buy products seen advertised on the same day. Rank TV therefore offers a unique ability to influence and encourage purchases.
Primedia Outdoor’s Rank TV network is strategically placed across 15 taxi ranks nationally, in close proximity to essential shopping hubs, and serves as a key touchpoint in maintaining top-of-mind awareness along commuters’ path to purchase journey.
Commenting on the Rank TV offering, Peter Lindstrom, Sales Executive of Primedia Outdoor said, “The temporariness of this discount will give our clients the ideal opportunity to maximise their reach, considering that the Rank TV network has a strong media presence in 15 different locations across South Africa”. He added, “Rank TV as a media platform unlocks a host of opportunities to encourage price and product promotions cost-effectively and proves to be impactful in connecting brands with commuters”.