Primedia Outdoor celebrated Zambian Women’s Day in style

Following an exciting Valentine’s Day campaign in South Africa, Primedia Outdoor invited people of Zambia to wish all the amazing and heroic women a happy Women’s Day on Twitter. Using the hashtag #PrimediaWonderWoman, their messages were automatically displayed on Primedia Outdoor’s roadside digital network in Lusaka, after a quick and effective screening process. Celebrated annually…