Primedia Outdoor illuminates the streets of Namibia

With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City…

Primedia Outdoor Unveils South Africa’s Largest Airport Roadside Digital Billboard

With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. Airport advertising plays a pivotal role…

Primedia Outdoor celebrated Zambian Women’s Day in style

Following an exciting Valentine’s Day campaign in South Africa, Primedia Outdoor invited people of Zambia to wish all the amazing and heroic women a happy Women’s Day on Twitter. Using the hashtag #PrimediaWonderWoman, their messages were automatically displayed on Primedia Outdoor’s roadside digital network in Lusaka, after a quick and effective screening process. Celebrated annually…