Primedia Outdoor launches Radio-to-Road synergy in Zambia

In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio…

Primedia Outdoor talks ‘smart outdoor media budget’

In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…

Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign

Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…

Primedia Outdoor becomes official member company of Proudly SA

The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and…

Dave Roberts to lead the OOH businesses for Primedia

Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s…

Primedia Outdoor harvests their two new food gardens in Gauteng and KZN communities

After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work. The food gardens were established in March and June 2017 respectively, and…

Primedia Outdoor bags more CEO Awards

A true testimony of shared effort as Primedia Outdoor recently walked away with 3 prestigious CEO Awards at the headquarters of Primedia Group in Sandton held on 22 November 2017. For the last four decades, the awards have celebrated and recognised achievements and excellent services of the group’s divisions each year. In recognition of their…