Primedia Outdoor’s ABC for OOH Creative

Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. With a nod to the recent 75th edition of the Obie…

A first for Kenya – and a win for Primedia Outdoor

Primedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. Garden City, Nairobi, is a $500 million self-contained upscale development, which spans some 53 acres and includes around 600 residential units,…

Primedia Outdoor wins Diamond Arrow Award in Namibia

Primedia Outdoor has recently been awarded PMR.africa’s Diamond Arrow award in Namibia, recognising the company as ‘outstanding’. The Diamond Arrow is awarded following a research process that evaluates customer service and satisfaction regarding businesses or institutions in Namibia. To win the Diamond Arrow award, the company must be ranked first overall and have earned a…

New LED for Witkoppen Road

Primedia Outdoor have added a new LED to their Urban Digital Network.   Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an average month (ROAD, 2015). This site is perfectly positioned to reach the higher income groups and economically active end of the market,…