Brands go big on OOH (in more ways than one)

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…

Rocking the rank space

Primedia Outdoor offers 1180 advertising touchpoints across the commuter environment countrywide. The commuter industry is an important sector for any brand looking to reach one of the biggest consumer segments in South Africa. Not only does the taxi industry in South Africa serve 18 million commuters (of which 15 million travel daily), it also provides…