Primedia Outdoor once more celebrates Valentine’s Day with their outstanding #PrimediaBigLove campaign

For the third consecutive year, Primedia Outdoor celebrated Valentine’s day in the most extraordinary way with their renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via social media platforms like Twitter and Facebook and then have their message display across Primedia Outdoors’ selected digital screens in the…

Primedia Outdoor joins the global COVID Recovery Campaign in sharing some good news amidst the coronavirus pandemic.

The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus.  The campaign creative…

Brightening the streets of Harare

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…

Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…