Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers

Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Lagos, Nigeria – Primedia Outdoor provides supreme quality…

Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project

Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment…

Primedia Outdoor supports Earth Day by investing in our planet

Primedia Outdoor demonstrates this year’s Earth Day theme, ‘Invest in Our Planet’, through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. “Primedia Outdoor prides itself on finding innovative ways to reuse and repurpose materials in order to reduce…

2022 and beyond

There is no denying it, South African OOH audiences have returned en masse as they step out of their covid cocoons, kick off their fluffy slippers and slip into more formal attire for the workplace. It’s been almost 2 years since we were told to stay at home and become “mute on” savvy. We have…

New appointments at Primedia Outdoor demonstrates marketing services department is at its best

Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media…

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…