Primedia Outdoor joins the global COVID Recovery Campaign in sharing some good news amidst the coronavirus pandemic.

The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus.  The campaign creative…

Brightening the streets of Harare

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…

Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…

Accountability scores a win for Primedia Outdoor

Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has invested in good research and offers the most professional service delivery consistently”, wrote one, while another noted that “Outdoor is difficult to…

The City versus drug abuse

The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an extensive campaign combatting drug abuse. “We have looked at how drug abuse affects not only the user but those around them, we have called on community ambassadors to get on board to spread the anti-drug message to…

Class of 2016

Congratulations to the Class of 2016! Primedia Outdoor has for the past 3 years hosted a number of internships and employed a substantial number of these graduates subsequent to the completion of their tenure. 2016 saw yet another batch of bright youngsters emerge from this sojourn wiser, more experienced and in many instances employed on a…

Nedbank shows the way on small outdoor advertising

Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. “As a bank for all, Nedbank’s fast growing presence in several communities has seen the brand’s awareness and resonance…

AdLites point the way to stronger brand presence

While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional or street name signage), serve multiple purposes and can produce large scale results. Waypoints in the concrete jungle By the end of 2016, around two-thirds of South Africans will live in cities. This means more traffic, and…