New appointments at Primedia Outdoor demonstrates marketing services department is at its best

Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media…

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa…

Primedia Outdoor continues to evolve AVR technology, now including colour recognition

Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition – another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a…

Primedia Outdoor supports the launch of Samsung’s epic Galaxy S21 5G Series with an innovative multi-format campaign

Samsung, one of the world’s most renowned electronic brands and South Africa’s most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out-of-home campaign in the roadside and mall environment. The campaign flighted across Primedia Outdoors’ Urban Digital Network in the roadside…