Primedia Outdoor unveils its largest LED at Fourways Mall

With their continued focussed approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. The portrait transparent LED screen which measures 6.5m x 13m is located against the lift shaft overlooking the promotional court at Fourways…

Primedia Outdoor joins voices around the world to call on more people to demand that ‘Malaria Must Die’

The campaign ‘Malaria Must Die, So Millions Can live’, was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world’s first voice petition to end malaria. The campaign which began earlier this year championed by David Beckham launched the world’s first voice petition…

Primedia Outdoor and Menlyn Park Shopping Centre create new possibilities for local entrepreneurs in Tshwane

To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre in partnership with Tshwane Tourism Association joined forces to host a 4-day in-mall exhibition for the first time ever, running from 26th of September to the 29th of September 2019. With just over 36 exhibitors showcasing their…

Primedia Outdoor illuminates the streets of Namibia

With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City…