Coca-Cola back in the Mass Market

Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has…

Education wins in a new partnership between Primedia Outdoor and AAA School of Advertising

Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…

Surf and the power of OOH

A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017, took the unique approach of screening the CVs of several women to have gone through the Surf “school”, displaying these on digital…

Game City Mall – an economic hub in Gaborone

To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points…

KasiKrew puts community at the heart of Rank TV

Primedia Outdoor has recruited a “KasiKrew” – community based videographers – for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor’s Sales and Marketing Executive. Much like a reporter from a local newspaper, the videographer’s job will be to cover events within local communities – everything from weddings to soccer matches, interviews…

Harnessing the power of the public to Add Hope

At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference:  KFC’s Add Hope…

Primedia Outdoor’s ABC for OOH Creative

Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. With a nod to the recent 75th edition of the Obie…

A first for Kenya – and a win for Primedia Outdoor

Primedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. Garden City, Nairobi, is a $500 million self-contained upscale development, which spans some 53 acres and includes around 600 residential units,…