Primedia Outdoor plants a legacy with Food & Trees for Africa

This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a…

Coca-Cola back in the Mass Market

Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has…

Education wins in a new partnership between Primedia Outdoor and AAA School of Advertising

Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…

Surf and the power of OOH

A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017, took the unique approach of screening the CVs of several women to have gone through the Surf “school”, displaying these on digital…

Game City Mall – an economic hub in Gaborone

To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points…

KasiKrew puts community at the heart of Rank TV

Primedia Outdoor has recruited a “KasiKrew” – community based videographers – for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor’s Sales and Marketing Executive. Much like a reporter from a local newspaper, the videographer’s job will be to cover events within local communities – everything from weddings to soccer matches, interviews…

Harnessing the power of the public to Add Hope

At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference:  KFC’s Add Hope…