Ravi Naicker, Operations Executive at Primedia Outdoor has been appointed as Primedia Outdoors’ COVID-19 Manager and has been working around the clock to ensure that the company complies with all COVID-19 regulations as prescribed by Government. Primedia Outdoor interviewed Ravi to learn more: Primedia Outdoor: Tell us more about Ravi Naicker? Ravi Naicker: I am…
The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus. The campaign creative…
Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. “Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s…
Following an exciting Valentine’s Day campaign in South Africa, Primedia Outdoor invited people of Zambia to wish all the amazing and heroic women a happy Women’s Day on Twitter. Using the hashtag #PrimediaWonderWoman, their messages were automatically displayed on Primedia Outdoor’s roadside digital network in Lusaka, after a quick and effective screening process. Celebrated annually…
In celebration of Mindshare’s 3rd annual flagship event, Huddle, the leading outdoor advertising provider, Primedia Outdoor recently partnered with the global media agency network to explore this year’s theme of “The Future of Media” and foster greater interest in the industry. To showcase the immediacy and interactivity capability of digital OOH, attendees submitted their selfies…
In true spirit to ensure all its employees are in good health, Primedia Outdoor hosted Discovery Health Wellness Day on 29 August 2018 providing them with an opportunity to find out about their current health and lifestyle risks by completing a number of screenings assessments including glucose, cholesterol, blood pressure, weight, height, body mass index…
A true testament of generosity as Primedia Outdoor recently hosted its 2nd annual edition of Agency Soup Run, an initiative that is purely organised to take ad agencies’ personnel on a treat during the winter season. This year’s three week long affair ran only in Johannesburg and Cape Town from 6 July 2018 to 27…
In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…
Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of…