Primedia Outdoor joins the global COVID Recovery Campaign in sharing some good news amidst the coronavirus pandemic.

The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus.  The campaign creative…

Primedia Outdoor celebrated Zambian Women’s Day in style

Following an exciting Valentine’s Day campaign in South Africa, Primedia Outdoor invited people of Zambia to wish all the amazing and heroic women a happy Women’s Day on Twitter. Using the hashtag #PrimediaWonderWoman, their messages were automatically displayed on Primedia Outdoor’s roadside digital network in Lusaka, after a quick and effective screening process. Celebrated annually…

Primedia Outdoor and Mindshare ‘Huddle’ together for the future of media

In celebration of Mindshare’s 3rd annual flagship event, Huddle, the leading outdoor advertising provider, Primedia Outdoor recently partnered with the global media agency network to explore this year’s theme of “The Future of Media” and foster greater interest in the industry. To showcase the immediacy and interactivity capability of digital OOH, attendees submitted their selfies…

Primedia Outdoor talks ‘smart outdoor media budget’

In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…

Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign

Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…