Primedia Outdoor joins the global COVID Recovery Campaign in sharing some good news amidst the coronavirus pandemic.

The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus.  The campaign creative…

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South Africa

Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in 8 other African markets, have successfully executed their latest technically innovative product offering, Prime(i) Road and Prime(i) Mall. Prime(i) short for Prime-Intelligence, offers advertisers the unique opportunity for mass personalisation through Primedia Outdoor’s…

Let’s go Outside – safely

1 June 2020, the beginning of Level 3 Lockdown for all South African’s during the global Covid-19 pandemic that has placed us in the position of “what’s next?” or more importantly and closer to the soul of the nation – “we’ve got this – we will rise”. There is brutal evidence that the restrictions imposed…

Primedia Outdoor Supports #SendingLove – the World’s Largest User Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…

Primedia Outdoor celebrates love with the BIGGEST ever Valentine’s card

Once again, this year Primedia Outdoor celebrated Valentine’s day in the most memorable way with their unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook, and then have their message flighted instantaneously onto Primedia Outdoor’s roadside…

Primedia Outdoor unveils its largest LED at Fourways Mall

With their continued focussed approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. The portrait transparent LED screen which measures 6.5m x 13m is located against the lift shaft overlooking the promotional court at Fourways…