Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project

Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment…

Primedia Outdoor supports Earth Day by investing in our planet

Primedia Outdoor demonstrates this year’s Earth Day theme, ‘Invest in Our Planet’, through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. “Primedia Outdoor prides itself on finding innovative ways to reuse and repurpose materials in order to reduce…

2022 and beyond

There is no denying it, South African OOH audiences have returned en masse as they step out of their covid cocoons, kick off their fluffy slippers and slip into more formal attire for the workplace. It’s been almost 2 years since we were told to stay at home and become “mute on” savvy. We have…

New appointments at Primedia Outdoor demonstrates marketing services department is at its best

Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media…

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa…