In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education…
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY. Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable,…
In celebration of Mindshare’s 3rd annual flagship event, Huddle, the leading outdoor advertising provider, Primedia Outdoor recently partnered with the global media agency network to explore this year’s theme of “The Future of Media” and foster greater interest in the industry. To showcase the immediacy and interactivity capability of digital OOH, attendees submitted their selfies…
In true spirit to ensure all its employees are in good health, Primedia Outdoor hosted Discovery Health Wellness Day on 29 August 2018 providing them with an opportunity to find out about their current health and lifestyle risks by completing a number of screenings assessments including glucose, cholesterol, blood pressure, weight, height, body mass index…
In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio…
A true testament of generosity as Primedia Outdoor recently hosted its 2nd annual edition of Agency Soup Run, an initiative that is purely organised to take ad agencies’ personnel on a treat during the winter season. This year’s three week long affair ran only in Johannesburg and Cape Town from 6 July 2018 to 27…
In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for…
Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of…