Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. “Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s…

Primedia Outdoor celebrated Zambian Women’s Day in style

Following an exciting Valentine’s Day campaign in South Africa, Primedia Outdoor invited people of Zambia to wish all the amazing and heroic women a happy Women’s Day on Twitter. Using the hashtag #PrimediaWonderWoman, their messages were automatically displayed on Primedia Outdoor’s roadside digital network in Lusaka, after a quick and effective screening process. Celebrated annually…

Primedia Outdoor and Sakhumzi Restaurant rally behind local development

Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality. Effective from 16 February 2019, the restaurant’s rebranding campaign will dominate the streets of Johannesburg with eye-catching billboards courtesy of Primedia Outdoor. Sakhumzi Maqubela, CEO of Sakhumzi Restaurant said, “Our restaurant is more…

Primedia Outdoor breaks Roadside Digital ground in Durban!

With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into…

Primedia Outdoor wins Huawei’s P20 mall advertising campaign contract

Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. As part of this landmark collaboration which launched in September 2018, the campaign is currently rolling out in nine different shopping malls across South Africa, in determination to enhance shopper…

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education…