Primedia Outdoor wins Huawei’s P20 mall advertising campaign contract

Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. As part of this landmark collaboration which launched in September 2018, the campaign is currently rolling out in nine different shopping malls across South Africa, in determination to enhance shopper…

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education…

Primedia Outdoor and Mindshare ‘Huddle’ together for the future of media

In celebration of Mindshare’s 3rd annual flagship event, Huddle, the leading outdoor advertising provider, Primedia Outdoor recently partnered with the global media agency network to explore this year’s theme of “The Future of Media” and foster greater interest in the industry. To showcase the immediacy and interactivity capability of digital OOH, attendees submitted their selfies…

Primedia Outdoor takes the health of its employees to the heart

In true spirit to ensure all its employees are in good health, Primedia Outdoor hosted Discovery Health Wellness Day on 29 August 2018 providing them with an opportunity to find out about their current health and lifestyle risks by completing a number of screenings assessments including glucose, cholesterol, blood pressure, weight, height, body mass index…

Primedia Outdoor launches Radio-to-Road synergy in Zambia

In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio…

Primedia Outdoor talks ‘smart outdoor media budget’

In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…

Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign

Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…