A true testament of generosity as Primedia Outdoor recently hosted its 2nd annual edition of Agency Soup Run, an initiative that is purely organised to take ad agencies’ personnel on a treat during the winter season. This year’s three week long affair ran only in Johannesburg and Cape Town from 6 July 2018 to 27…
In line with the spirit of broadening discussions, changing perspectives and challenging ideas, Primedia Outdoor presented at the Team Namibia Talk conference held on 20 June 2018, reflecting on why outdoor advertising should be an integral part of the marketing mix for businesses. Proudly sponsored by Shoprite and Checkers Namibian Champion Boerewors Competition, the event…
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for…
Johannesburg (Friday, May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort…
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of…
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and…
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s…
After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work. The food gardens were established in March and June 2017 respectively, and…
A true testimony of shared effort as Primedia Outdoor recently walked away with 3 prestigious CEO Awards at the headquarters of Primedia Group in Sandton held on 22 November 2017. For the last four decades, the awards have celebrated and recognised achievements and excellent services of the group’s divisions each year. In recognition of their…
Primedia Outdoor is helping to bring smiles to the faces of South African children in need of reconstructive surgery through a donation of R350 000 worth of outdoor advertising to the Smile Foundation. The donation will allow the Smile Foundation to run an educational Rank TV OOH campaign to reach out to the parents of children…