Primedia Outdoor becomes official member company of Proudly SA

The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and…

Dave Roberts to lead the OOH businesses for Primedia

Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s…

Primedia Outdoor harvests their two new food gardens in Gauteng and KZN communities

After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work. The food gardens were established in March and June 2017 respectively, and…

Primedia Outdoor bags more CEO Awards

A true testimony of shared effort as Primedia Outdoor recently walked away with 3 prestigious CEO Awards at the headquarters of Primedia Group in Sandton held on 22 November 2017. For the last four decades, the awards have celebrated and recognised achievements and excellent services of the group’s divisions each year. In recognition of their…

Radio to Road – Primedia delivers a first for SA

Primedia’s Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first. Called “Radio to Road” the innovative offering enables an advertiser to create a campaign that reaches motorists in their cars, on two major platforms: Radio and billboards, simultaneously. As the radio promo…

Primedia Outdoor plants a legacy with Food & Trees for Africa

This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a…

Coca-Cola back in the Mass Market

Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has…

Education wins in a new partnership between Primedia Outdoor and AAA School of Advertising

Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…