New LED for Witkoppen Road

Primedia Outdoor have added a new LED to their Urban Digital Network.   Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an average month (ROAD, 2015). This site is perfectly positioned to reach the higher income groups and economically active end of the market,…

Brightening the streets of Harare

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…

Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…

Accountability scores a win for Primedia Outdoor

Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has invested in good research and offers the most professional service delivery consistently”, wrote one, while another noted that “Outdoor is difficult to…