Primedia Outdoor wins Diamond Arrow Award in Namibia

Primedia Outdoor has recently been awarded PMR.africa’s Diamond Arrow award in Namibia, recognising the company as ‘outstanding’. The Diamond Arrow is awarded following a research process that evaluates customer service and satisfaction regarding businesses or institutions in Namibia. To win the Diamond Arrow award, the company must be ranked first overall and have earned a…

New LED for Witkoppen Road

Primedia Outdoor have added a new LED to their Urban Digital Network.   Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an average month (ROAD, 2015). This site is perfectly positioned to reach the higher income groups and economically active end of the market,…

South African aspirations: Two mistakes that marketers make

“What do South Africans want?” is the question addressed in research conducted by Professor John Simpson and the UCT Unilever Institute of Strategic Marketing. This was presented at the latest Primedia Outdoor private seminar, and focused on South African aspirations – the needs, wants and desires that inform and compel consumer decisions, the impact of…

Brands go big on OOH (in more ways than one)

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…

Brightening the streets of Harare

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…

Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…