South African aspirations: Two mistakes that marketers make

“What do South Africans want?” is the question addressed in research conducted by Professor John Simpson and the UCT Unilever Institute of Strategic Marketing. This was presented at the latest Primedia Outdoor private seminar, and focused on South African aspirations – the needs, wants and desires that inform and compel consumer decisions, the impact of…

Brands go big on OOH (in more ways than one)

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…

Brightening the streets of Harare

Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…

Primedia Outdoor launches new LED in Tembisa

Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…

Accountability scores a win for Primedia Outdoor

Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has invested in good research and offers the most professional service delivery consistently”, wrote one, while another noted that “Outdoor is difficult to…

The City versus drug abuse

The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an extensive campaign combatting drug abuse. “We have looked at how drug abuse affects not only the user but those around them, we have called on community ambassadors to get on board to spread the anti-drug message to…