Woolworths ventures onto Primedia’s Digital Outdoor

Woolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor’s urban LED network, bringing their take on contemporary style to a host of commuters. The combination of high quality LED screen and its ideal positioning to reach their target…

Teacher’s guides for Wilmary Christian Learning Centre

On 19 February, Primedia Outdoor presented Wilmary Christian Learning Centre with some 89 teacher’s guides and textbooks. With approval from the local municipality, Primedia Outdoor’s Rights & Acquisitions Executive, Kennedy Tshabalala handed over the books requested by the school, during a small but jubilant event. Located in Midoroni Village, Makhado, in the Limpopo province, Wilmary…

The Dash to Digital

The newest freeway LED from Primedia Outdoor, went live last week, with the now ubiquitous “Bolt Speed” creative from Telkom. The striking visual of Usein Bolt leaping from the starting blocks is particularly apt as an analogy of the race for digital dominance in the outdoor advertising industry. Digital is the new black in outdoor and this…

Billboards to Bags

It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break. I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose…

Rocking the rank space

Primedia Outdoor offers 1180 advertising touchpoints across the commuter environment countrywide. The commuter industry is an important sector for any brand looking to reach one of the biggest consumer segments in South Africa. Not only does the taxi industry in South Africa serve 18 million commuters (of which 15 million travel daily), it also provides…

Primedia Outdoor Gift to Give in Mamelodi

Every year for the past five years the management and staff at Primedia Outdoor have sacrificed their year-end party and volunteered to participate in what is now referred to as the annual Gift To Give initiative. This year, in consultation with local government, Motheo Primary School was selected as the beneficiary of stationary, learning materials,…

Students dig deep in Kimberley

Primedia Outdoor recently attended the Maths and Science Leadership Academy Annual Awards Ceremony in Kimberley and Kennedy Tshabalala the Development Executive, presented the students with their medals. “It is always very satisfying to see that so many students take subjects like Maths and Science seriously and it is a privilege to be a part of this…

Primelite adds flare to Fiat 500X

Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X  launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…