Billboards to Bags

It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break. I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose…

Rocking the rank space

Primedia Outdoor offers 1180 advertising touchpoints across the commuter environment countrywide. The commuter industry is an important sector for any brand looking to reach one of the biggest consumer segments in South Africa. Not only does the taxi industry in South Africa serve 18 million commuters (of which 15 million travel daily), it also provides…

Primedia Outdoor Gift to Give in Mamelodi

Every year for the past five years the management and staff at Primedia Outdoor have sacrificed their year-end party and volunteered to participate in what is now referred to as the annual Gift To Give initiative. This year, in consultation with local government, Motheo Primary School was selected as the beneficiary of stationary, learning materials,…

Students dig deep in Kimberley

Primedia Outdoor recently attended the Maths and Science Leadership Academy Annual Awards Ceremony in Kimberley and Kennedy Tshabalala the Development Executive, presented the students with their medals. “It is always very satisfying to see that so many students take subjects like Maths and Science seriously and it is a privilege to be a part of this…

Primelite adds flare to Fiat 500X

Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X  launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…