Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…
On a sunny winter afternoon in July, Primedia Outdoor switched on their 3rd super LED with exclusive client Telkom beaming it’s message on the brand new 4.5m x 18m digital billboard to the evening traffic. With an estimated 1 700 00 plus vehicles on this route (N1) Telkom stands to grab a sizeable chunk of…
With a bit of imagination and creativity one can easily increase the value of ones communication and advertising buck and Nedbank have certainly taken advantage of this opportunity to turn a few more heads.
The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa’s GDP – twice as much as agriculture and about the same as the mining sector. And by…
Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High School. Commuters snailing along Rivonia Road and Grayston Drive may have been gob-smacked at the sight of the huge, 3D egg slowly…
The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this instance, using an informal quiz show as the vehicle. The audience was divided into 3 groups and provided with a comical array…
There’s something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and hum of a myriad conversations, carried across the organised chaos of taxis…
HARRISMITH – The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. The donation was handed over to the management of the school on Tuesday, 17 February. Kennedy…
Primedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities. The 40 original structures have now increased almost 2-fold to 70 – substantially expanding this route to market. Ten of these…
Primedia Outdoor acquired a Level 2 B-BBEE Contributor Certification in 2014 – following a progressively upward trend from2011. The highest rating achievable is a Level 1 Contributor and the qualifying score needs to be equal to or greater than 100 points on the Generic Scorecard. Level 2 requires a score equal to or greater than…