It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break. I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose…
Primedia Outdoor offers 1180 advertising touchpoints across the commuter environment countrywide. The commuter industry is an important sector for any brand looking to reach one of the biggest consumer segments in South Africa. Not only does the taxi industry in South Africa serve 18 million commuters (of which 15 million travel daily), it also provides…
Every year for the past five years the management and staff at Primedia Outdoor have sacrificed their year-end party and volunteered to participate in what is now referred to as the annual Gift To Give initiative. This year, in consultation with local government, Motheo Primary School was selected as the beneficiary of stationary, learning materials,…
Primedia Outdoor recently attended the Maths and Science Leadership Academy Annual Awards Ceremony in Kimberley and Kennedy Tshabalala the Development Executive, presented the students with their medals. “It is always very satisfying to see that so many students take subjects like Maths and Science seriously and it is a privilege to be a part of this…
Nowhere is the idiom ‘Mighty oaks from little acorns grow’ more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. The first thing that catches ones eye on entering the school, is the huge Sweet Gum tree that towers over this tiny…
The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH Media Owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry – which in turn will contribute…
Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…
On a sunny winter afternoon in July, Primedia Outdoor switched on their 3rd super LED with exclusive client Telkom beaming it’s message on the brand new 4.5m x 18m digital billboard to the evening traffic. With an estimated 1 700 00 plus vehicles on this route (N1) Telkom stands to grab a sizeable chunk of…
With a bit of imagination and creativity one can easily increase the value of ones communication and advertising buck and Nedbank have certainly taken advantage of this opportunity to turn a few more heads.
The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa’s GDP – twice as much as agriculture and about the same as the mining sector. And by…