Surf and the power of OOH

A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017, took the unique approach of screening the CVs of several women to have gone through the Surf “school”, displaying these on digital…

Brands go big on OOH (in more ways than one)

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…