2022 and beyond

There is no denying it, South African OOH audiences have returned en masse as they step out of their covid cocoons, kick off their fluffy slippers and slip into more formal attire for the workplace. It’s been almost 2 years since we were told to stay at home and become “mute on” savvy. We have…

Surf and the power of OOH

A recent campaign has used OOH in a novel, personalised way to mobilise social media – something that OOH does extremely well. The Surf’s School of Shine CV campaign, flighted in May 2017, took the unique approach of screening the CVs of several women to have gone through the Surf “school”, displaying these on digital…

Brands go big on OOH (in more ways than one)

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…