1 June 2020, the beginning of Level 3 Lockdown for all South African’s during the global Covid-19 pandemic that has placed us in the position of “what’s next?” or more importantly and closer to the soul of the nation – “we’ve got this – we will rise”. There is brutal evidence, and with no doubt…
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…
Primedia Outdoor, the largest wholly South-African-owned Out of Home media specialist, recently extended their offering with the erection of five new Prime Towers in the heart of Eswatini, Swaziland. Prime Towers which measures 11.0m x 3.0m is strategically located in three high populous towns, Pigg’s Peak, Nhlangano and Mbabane – the largest urban centre in…
Once again, this year Primedia Outdoor celebrated Valentine’s day in the most memorable way with their unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook, and then have their message flighted instantaneously onto Primedia Outdoor’s roadside…
With their continued focussed approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. The portrait transparent LED screen which measures 6.5m x 13m is located against the lift shaft overlooking the promotional court at Fourways…
Primedia Outdoor has recently switched on a third Roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation. This super-sized 5m x 10m LED is surrounded by various banks, car dealerships as well as fast food and retail outlets making it a key platform for brands to target…
Following the success of the launch of the 5m x 10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers. As a proud media partner of Airports Company South Africa (ACSA) for over 20 years, Primedia Outdoor has…
The campaign ‘Malaria Must Die, So Millions Can live’, was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world’s first voice petition to end malaria. The campaign which began earlier this year championed by David Beckham launched the world’s first voice petition…
To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre in partnership with Tshwane Tourism Association joined forces to host a 4-day in-mall exhibition for the first time ever, running from 26th of September to the 29th of September 2019. With just over 36 exhibitors showcasing their…
Following the unveiling of the powerful 3m x 12m video wall in Lagos’s busiest shopping mall, Ikeja City Mall, Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria – marking its position in this dynamic city. With a 23% increase in traffic volume over the past three…