Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa…
Primedia Group, the owner of a broad portfolio of broadcasting and out-of-home assets, confirms the appointment of Jonathan Procter as Group CEO. The chairman of the Primedia Board and Acting CEO, Phumzile Langeni, commented on the appointment as follows: “Johathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage…
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition – another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a…
In the depths of the 3rd wave of Covid-19 in South Africa, we are reminded of the resilience and the tenacity of big, brand-building media and what it can do for advertisers across the media landscape in South Africa. The initial lockdown in March 2020 saw many advertisers pivot their campaigns in the face of…
For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor’s network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile…
Samsung, one of the world’s most renowned electronic brands and South Africa’s most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out-of-home campaign in the roadside and mall environment. The campaign flighted across Primedia Outdoors’ Urban Digital Network in the roadside…
With a multitude of different Out of Home (OOH) media platforms throughout Primedia Outdoor’s mall holding across South Africa, advertisers have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. With advertising rights to over 40 malls across South Africa, Primedia Outdoor is…
For the third consecutive year, Primedia Outdoor celebrated Valentine’s day in the most extraordinary way with their renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via social media platforms like Twitter and Facebook and then have their message display across Primedia Outdoors’ selected digital screens in the…
Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Rundu, Namibia – Primedia Outdoor provides supreme quality and brand exposure on 329 digital billboards across Africa in…