Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment…
Primedia Outdoor demonstrates this year’s Earth Day theme, ‘Invest in Our Planet’, through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. “Primedia Outdoor prides itself on finding innovative ways to reuse and repurpose materials in order to reduce…
There is no denying it, South African OOH audiences have returned en masse as they step out of their covid cocoons, kick off their fluffy slippers and slip into more formal attire for the workplace. It’s been almost 2 years since we were told to stay at home and become “mute on” savvy. We have…
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, Executive of Marketing and Marketing Services at Primedia Outdoor who stated that, “this team has been formed to include employees that want to be part of something out of the ordinary – it is a place for creative and analytical minds to…
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, that is located on the corner of William Nicol Drive and Republic Road, Sandton, Johannesburg. This 4m x 8m LED is the newest addition to…
Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media…
Primedia Outdoor, the leading provider in Out-of-Home media solutions in South Africa and Rest of Africa, has appointed Steve Duck as Executive: Western Cape. Steve will oversee all aspects of the business in the Western Cape region which includes Sales as well as Rights and Development for both the Outdoor and Malls division. Steve has…
Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, Sales Manager: Malls for their South African market. Trust possesses a wealth of knowledge relating to the mall environment spanning more than 11 years and brings with him extensive experience…
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa…