Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media…
Primedia Outdoor, the leading provider in Out-of-Home media solutions in South Africa and Rest of Africa, has appointed Steve Duck as Executive: Western Cape. Steve will oversee all aspects of the business in the Western Cape region which includes Sales as well as Rights and Development for both the Outdoor and Malls division. Steve has…
Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, Sales Manager: Malls for their South African market. Trust possesses a wealth of knowledge relating to the mall environment spanning more than 11 years and brings with him extensive experience…
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company’s brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. Connecting with consumers – Growth opportunities in the…
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor’s Digital Out-of-Home (DOOH) inventories in 7 markets across Africa…
Primedia Group, the owner of a broad portfolio of broadcasting and out-of-home assets, confirms the appointment of Jonathan Procter as Group CEO. The chairman of the Primedia Board and Acting CEO, Phumzile Langeni, commented on the appointment as follows: “Johathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage…
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition – another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a…
In the depths of the 3rd wave of Covid-19 in South Africa, we are reminded of the resilience and the tenacity of big, brand-building media and what it can do for advertisers across the media landscape in South Africa. The initial lockdown in March 2020 saw many advertisers pivot their campaigns in the face of…
For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor’s network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile…
Samsung, one of the world’s most renowned electronic brands and South Africa’s most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out-of-home campaign in the roadside and mall environment. The campaign flighted across Primedia Outdoors’ Urban Digital Network in the roadside…