Once again, this year Primedia Outdoor celebrated Valentine’s day in the most memorable way with their unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook, and then have their message flighted instantaneously onto Primedia Outdoor’s roadside…
With their continued focussed approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. The portrait transparent LED screen which measures 6.5m x 13m is located against the lift shaft overlooking the promotional court at Fourways…
Primedia Outdoor has recently switched on a third Roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation. This super-sized 5m x 10m LED is surrounded by various banks, car dealerships as well as fast food and retail outlets making it a key platform for brands to target…
Following the success of the launch of the 5m x 10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers. As a proud media partner of Airports Company South Africa (ACSA) for over 20 years, Primedia Outdoor has…
The campaign ‘Malaria Must Die, So Millions Can live’, was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world’s first voice petition to end malaria. The campaign which began earlier this year championed by David Beckham launched the world’s first voice petition…
To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre in partnership with Tshwane Tourism Association joined forces to host a 4-day in-mall exhibition for the first time ever, running from 26th of September to the 29th of September 2019. With just over 36 exhibitors showcasing their…
Following the unveiling of the powerful 3m x 12m video wall in Lagos’s busiest shopping mall, Ikeja City Mall, Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria – marking its position in this dynamic city. With a 23% increase in traffic volume over the past three…
Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled their newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week. The surrounding suburbs of Fourways Mall provide an eclectic mix of consumers who are looking for a boundless lifestyle experience, and with over 250…
With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City…
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform,…