Primedia Group, the owner of a broad portfolio of broadcasting and out-of-home assets, confirms the appointment of Jonathan Procter as Group CEO. The chairman of the Primedia Board and Acting CEO, Phumzile Langeni, commented on the appointment as follows: “Johathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage…
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition – another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a…
In the depths of the 3rd wave of Covid-19 in South Africa, we are reminded of the resilience and the tenacity of big, brand-building media and what it can do for advertisers across the media landscape in South Africa. The initial lockdown in March 2020 saw many advertisers pivot their campaigns in the face of…
For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor’s network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile…
Samsung, one of the world’s most renowned electronic brands and South Africa’s most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out-of-home campaign in the roadside and mall environment. The campaign flighted across Primedia Outdoors’ Urban Digital Network in the roadside…
With a multitude of different Out of Home (OOH) media platforms throughout Primedia Outdoor’s mall holding across South Africa, advertisers have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. With advertising rights to over 40 malls across South Africa, Primedia Outdoor is…
For the third consecutive year, Primedia Outdoor celebrated Valentine’s day in the most extraordinary way with their renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via social media platforms like Twitter and Facebook and then have their message display across Primedia Outdoors’ selected digital screens in the…
Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Rundu, Namibia – Primedia Outdoor provides supreme quality and brand exposure on 329 digital billboards across Africa in…
Announcing the return of their hugely successful Little Garden collectable promotion, Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of Spring. The 7.5m x 5.0m spectacular billboard used to house the plants, is…
As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. “Since the onset of the national lockdown imposed by President Cyril Ramaphosa, Primedia Outdoor…