In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio…
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for…
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of…
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and…
Primedia’s Broadcasting and Outdoor divisions have come together to offer an exciting, responsive multiplatform client campaign that will be a South African first. Called “Radio to Road” the innovative offering enables an advertiser to create a campaign that reaches motorists in their cars, on two major platforms: Radio and billboards, simultaneously. As the radio promo…
Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has…
Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…
The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years. The municipality oversees the East Rand of Gauteng, which extends from Germiston in the west to Springs in the east and Nigel in the south and includes…
To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer “convergence nodes” – hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points…
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. With a nod to the recent 75th edition of the Obie…
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