New LED for Witkoppen Road

Primedia Outdoor have added a new LED to their Urban Digital Network.   Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an average month (ROAD, 2015). This site is perfectly positioned to reach the higher income groups and economically active end of the market,…

Taxi branding in action: A campaign case study

The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. However, this approach should not be a shot in the dark, but a calculated investment. As part of Primedia Outdoor’s investment in research expertise and innovative market…