Corporate Social Investment for Primedia Outdoor means a commitment to support the upliftment of society and to propagate a positive impact on individuals and disadvantaged communities across South Africa.

We are a division of Primedia Pty Ltd, contributing to the well-established social responsibility entity, Lead SA.

Skills Development
To provide excellent training and first-hand working experience, we recruit graduates for a 12-month internship programme each year at our headquarters in Roodepoort, Johannesburg. This programme creates unique opportunities for student to explore their professional interests and refine their skillsets.

Education
Every year, our staff and management sacrifices their year-end party to volunteer to participate in the annual Gift To Give initiative. We earmark schools in need of support, by way of stationery, books, wheelchairs, uniforms and in some instances, even basic items like water storage tanks.

Above and beyond, we have partnered with AAA School of Advertising to give away scholarships for BA in Marketing Communication or BA in Creative Brand Communication degrees to four students from disadvantaged backgrounds for full time study. As part of this partnership, our staff members can upskill their talents by attending short courses that range from Analytical and Financial Decision Making to Creativity and Problem Solving.

Environment
To offset our carbon footprint, we donate our used billboard material to companies like Little Green Number who convert the tough fabric into corporate gifts ranging from laptop bags to portable braai covers.

In partnership with Food & Trees for Africa, a giant in the environment sector, we have planted in excess of 6000 indigenous and fruit trees. In addition, we have also provided funding for 8 school and community vegetable gardens to assist the feeding schemes.

Our alignment of these project with our core business, further assist in  making meaningful impact on the lives of those less fortunate to see South Africa as a progressive nation.

Corporate Social InvestmentNewsPress Release

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education…

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Corporate Social InvestmentNews

OOH for Good: Primedia Outdoor brings smiles to children in need of reconstructive surgery

Primedia Outdoor is helping to bring smiles to the faces of South African children in need of reconstructive surgery through a donation of R350 000 worth of outdoor advertising to the Smile Foundation. The donation will allow the Smile Foundation to run an educational Rank TV OOH campaign to reach out to the parents of children…

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Corporate Social InvestmentCorporate Social ResponsibilityNews

Primedia Outdoor plants a legacy with Food & Trees for Africa

This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a…

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Corporate Social InvestmentNewsPress Release

Education wins in a new partnership between Primedia Outdoor and AAA School of Advertising

Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa. The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at…

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Corporate Social InvestmentNews

Primedia Outdoor brings early Christmas to Alex’s Skeen Primary School

Primedia Outdoor has donated more than R100 000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba.For the past six years, Primedia Outdoor has chosen not to have a Christmas party, instead using the money saved as the basis of…

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Corporate Social InvestmentNews

Teacher’s guides for Wilmary Christian Learning Centre

On 19 February, Primedia Outdoor presented Wilmary Christian Learning Centre with some 89 teacher’s guides and textbooks. With approval from the local municipality, Primedia Outdoor’s Rights & Acquisitions Executive, Kennedy Tshabalala handed over the books requested by the school, during a small but jubilant event. Located in Midoroni Village, Makhado, in the Limpopo province, Wilmary…

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Corporate Social InvestmentNews

Partnership uplifts kids

HARRISMITH – The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. The donation was handed over to the management of the school on Tuesday, 17 February. Kennedy…

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Corporate Social InvestmentNews

Primedia Outdoor Makes a Happy Return

Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. Dave Roberts, addressing the assembled children said, “Education is the key…

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Corporate Social InvestmentNews

Primedia Outdoor CSI triple jump in KZN

November was a busy CSI month for Primedia Outdoor, one of South Africa’s leading outdoor advertising companies. They embarked on a weeklong mission to two schools and an early childhood development centre. This required many weeks of planning, preparation and logistics. Primedia Outdoor and Newcastle Municipality have a log-standing relationship and after some deliberation, Sizakancane…

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Corporate Social InvestmentNews

Primedia Outdoor sizes up Ezibeleni Learners

The Ezibeleni School for the Physically Challenged is located on the main road through Thokoza, a bustling hive of taxis, hawkers and commuters. They are the recipient school of the 2014 Gift To Give project – an annual Primedia Outdoor CSI initiative. This year it was decided to provide the learners at the school with…

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