Our Marketing Services and Marketing Intelligence team is responsible for producing market information that provides comprehensive insights on both the global and South African Out-of-Home landscape and audiences. Our high level of analytical insights, which informs sales and growth direction, are achieved by integrating quantitative and qualitative data sources and making use of cutting edge software and the latest technological solutions.
Our excellent reputation is earned through providing our clients with Out-of-Home media solutions which facilitate optimal reach, impact and frequency of their target audiences. Data is gathered and analysed specifically for the purpose of accurate and confident decision-making in determining market opportunity for our clients and informing internal metrics. Our clients and stakeholders, therefore, have the decided advantage of intelligent targeting that possesses a solid and realistic foundation to support and maximise return on their marketing investments. Our ability to accurately and strategically target our media offering towards key client objectives provides a competitive advantage which optimises marketing and media approaches and drive sales.