Announcing the return of their hugely successful Little Garden collectable promotion, Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of Spring. The 7.5m x 5.0m spectacular billboard used to house the plants, is…
As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. “Since the onset of the national lockdown imposed by President Cyril Ramaphosa, Primedia Outdoor…
Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO). The global #OurSecondChance campaign – believed to be the world’s biggest DOOH campaign to date, launched on Monday 27th July in…
The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus. The campaign creative…
Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in 8 other African markets, have successfully executed their latest technically innovative product offering, Prime(i) Road and Prime(i) Mall. Prime(i) short for Prime-Intelligence, offers advertisers the unique opportunity for mass personalisation through Primedia Outdoor’s…
1 June 2020, the beginning of Level 3 Lockdown for all South African’s during the global Covid-19 pandemic that has placed us in the position of “what’s next?” or more importantly and closer to the soul of the nation – “we’ve got this – we will rise”. There is brutal evidence that the restrictions imposed…
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…
Primedia Outdoor, the largest wholly South-African-owned Out of Home media specialist, recently extended their offering with the erection of five new Prime Towers in the heart of Eswatini, Swaziland. Prime Towers which measures 11.0m x 3.0m is strategically located in three high populous towns, Pigg’s Peak, Nhlangano and Mbabane – the largest urban centre in…
Once again, this year Primedia Outdoor celebrated Valentine’s day in the most memorable way with their unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook, and then have their message flighted instantaneously onto Primedia Outdoor’s roadside…
With their continued focussed approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. The portrait transparent LED screen which measures 6.5m x 13m is located against the lift shaft overlooking the promotional court at Fourways…
