With a multitude of different Out of Home (OOH) media platforms throughout Primedia Outdoor’s mall holding across South Africa, advertisers have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. With advertising rights to over 40 malls across South Africa, Primedia Outdoor is…
For the third consecutive year, Primedia Outdoor celebrated Valentine’s day in the most extraordinary way with their renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via social media platforms like Twitter and Facebook and then have their message display across Primedia Outdoors’ selected digital screens in the…
Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Rundu, Namibia – Primedia Outdoor provides supreme quality and brand exposure on 329 digital billboards across Africa in…
Announcing the return of their hugely successful Little Garden collectable promotion, Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of Spring. The 7.5m x 5.0m spectacular billboard used to house the plants, is…
As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. “Since the onset of the national lockdown imposed by President Cyril Ramaphosa, Primedia Outdoor…
Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO). The global #OurSecondChance campaign – believed to be the world’s biggest DOOH campaign to date, launched on Monday 27th July in…
The campaign focuses on instilling positivity to communities worldwide by providing a running tally of people known to have recovered from COVID-19, and broadcasting the total number of recoveries onto digital out-of-home screens to mass audiences with an inspiring message that refocuses some of the negative language often associated with the virus. The campaign creative…
Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in 8 other African markets, have successfully executed their latest technically innovative product offering, Prime(i) Road and Prime(i) Mall. Prime(i) short for Prime-Intelligence, offers advertisers the unique opportunity for mass personalisation through Primedia Outdoor’s…
1 June 2020, the beginning of Level 3 Lockdown for all South African’s during the global Covid-19 pandemic that has placed us in the position of “what’s next?” or more importantly and closer to the soul of the nation – “we’ve got this – we will rise”. There is brutal evidence that the restrictions imposed…
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are seen by millions – at home. “#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.…
