Primedia Outdoor has recruited a “KasiKrew” – community based videographers – for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor’s Sales and Marketing Executive. Much like a reporter from a local newspaper, the videographer’s job will be to cover events within local communities – everything from weddings to soccer matches, interviews…
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference: KFC’s Add Hope…
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. With a nod to the recent 75th edition of the Obie…
Primedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. Garden City, Nairobi, is a $500 million self-contained upscale development, which spans some 53 acres and includes around 600 residential units,…
We are proud to say that our hard work has paid off. Not only are we committed to upholding best practice health and safety training, but we have also committed ourselves to assisting subcontractors in preparing their compliance documentation. This is most certainly seen in the numbers, with our regional offices scoring a combined 99.81%…
Primedia Outdoor has recently been awarded PMR.africa’s Diamond Arrow award in Namibia, recognising the company as ‘outstanding’. The Diamond Arrow is awarded following a research process that evaluates customer service and satisfaction regarding businesses or institutions in Namibia. To win the Diamond Arrow award, the company must be ranked first overall and have earned a…
Primedia Outdoor’s fifth digital freeway site has recently been launched, making their freeway LED holding the largest in South Africa. Situated on the M1 South, the digital billboard is in a prime position just after the Booysens interchange on the three lane M1 De Villiers Graaff Motorway. The billboard faces traffic travelling north from Soweto…
Primedia Outdoor have added a new LED to their Urban Digital Network. Situated in Paulshof on Witkoppen Road, the site boasts a reach of 82 293 and 572 279 impacts in an average month (ROAD, 2015). This site is perfectly positioned to reach the higher income groups and economically active end of the market,…
Born between the early 1980’s and early 2000’s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the population (there are just less than 20 million Millennials in South Africa) and one of the largest generations in…
Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on. “Marketing services is a…
