The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa’s GDP – twice as much as agriculture and about the same as the mining sector. And by…
Along one of the busiest roads in the country, in the heart of South Africa’s business centre, Sandton, a giant egg can be seen atop a Primedia Outdoor billboard located in Sandown High School. Commuters snailing along Rivonia Road and Grayston Drive may have been gob-smacked at the sight of the huge, 3D egg slowly…
The recent Mindshare Huddle, MC’d by the the statuesque Cathy Specific (aka Brendan Van Ryn) saw the outdoor industry leaders collectively sharing insights and information with the Mindshare management and staff, in this instance, using an informal quiz show as the vehicle. The audience was divided into 3 groups and provided with a comical array…
There’s something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and hum of a myriad conversations, carried across the organised chaos of taxis…
HARRISMITH – The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. The donation was handed over to the management of the school on Tuesday, 17 February. Kennedy…
Primedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities. The 40 original structures have now increased almost 2-fold to 70 – substantially expanding this route to market. Ten of these…
Primedia Outdoor acquired a Level 2 B-BBEE Contributor Certification in 2014 – following a progressively upward trend from2011. The highest rating achievable is a Level 1 Contributor and the qualifying score needs to be equal to or greater than 100 points on the Generic Scorecard. Level 2 requires a score equal to or greater than…
“Nelly There” is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid. Storm Ackerman, Primedia Outdoor Direct Sales Manager commented, “ We were thinking of putting a team together to enter the Momentum 94.7 Challenge and I thought it would be a…
In the recently launched “Story Power. Bring It Home” billboard campaign by Nal’ibali, funded primarily by the DG Murray Trust, 500 billboards were booked with Primedia Outdoor over a 4 month period – a substantial investment in the outdoor medium by any standard. The primary objective of the project to promote reading The cartoon visuals,…
Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. Dave Roberts, addressing the assembled children said, “Education is the key…
