News

Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has invested in good research and offers the most professional service delivery consistently”, wrote one, while another noted that “Outdoor is difficult to…

The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an extensive campaign combatting drug abuse. “We have looked at how drug abuse affects not only the user but those around them, we have called on community ambassadors to get on board to spread the anti-drug message to…

Congratulations to the Class of 2016! Primedia Outdoor has for the past 3 years hosted a number of internships and employed a substantial number of these graduates subsequent to the completion of their tenure. 2016 saw yet another batch of bright youngsters emerge from this sojourn wiser, more experienced and in many instances employed on a…

Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. “As a bank for all, Nedbank’s fast growing presence in several communities has seen the brand’s awareness and resonance…

While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional or street name signage), serve multiple purposes and can produce large scale results. Waypoints in the concrete jungle By the end of 2016, around two-thirds of South Africans will live in cities. This means more traffic, and…

The launch of South Africa’s first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here’s how the introduction of similar currencies has impacted on the industry in other countries. Like many of the local out of home industry’s key players, Primedia Outdoor is eagerly…

Woolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor’s urban LED network, bringing their take on contemporary style to a host of commuters. The combination of high quality LED screen and its ideal positioning to reach their target…

The newest freeway LED from Primedia Outdoor, went live last week, with the now ubiquitous “Bolt Speed” creative from Telkom. The striking visual of Usein Bolt leaping from the starting blocks is particularly apt as an analogy of the race for digital dominance in the outdoor advertising industry. Digital is the new black in outdoor and this…