Woolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor’s urban LED network, bringing their take on contemporary style to a host of commuters. The combination of high quality LED screen and its ideal positioning to reach their target…
On 19 February, Primedia Outdoor presented Wilmary Christian Learning Centre with some 89 teacher’s guides and textbooks. With approval from the local municipality, Primedia Outdoor’s Rights & Acquisitions Executive, Kennedy Tshabalala handed over the books requested by the school, during a small but jubilant event. Located in Midoroni Village, Makhado, in the Limpopo province, Wilmary…
The newest freeway LED from Primedia Outdoor, went live last week, with the now ubiquitous “Bolt Speed” creative from Telkom. The striking visual of Usein Bolt leaping from the starting blocks is particularly apt as an analogy of the race for digital dominance in the outdoor advertising industry. Digital is the new black in outdoor and this…
It’s always rewarding to see companies providing opportunities to communities that bear the brunt of unemployment and find themselves caught up in cycles of poverty that are difficult to break. I Am Green, is that kind of company. Primedia Outdoor recently donated a substantial volume of used billboard faces to I Am Green, to repurpose…
Primedia Outdoor offers 1180 advertising touchpoints across the commuter environment countrywide. The commuter industry is an important sector for any brand looking to reach one of the biggest consumer segments in South Africa. Not only does the taxi industry in South Africa serve 18 million commuters (of which 15 million travel daily), it also provides…
Every year for the past five years the management and staff at Primedia Outdoor have sacrificed their year-end party and volunteered to participate in what is now referred to as the annual Gift To Give initiative. This year, in consultation with local government, Motheo Primary School was selected as the beneficiary of stationary, learning materials,…
Primedia Outdoor recently attended the Maths and Science Leadership Academy Annual Awards Ceremony in Kimberley and Kennedy Tshabalala the Development Executive, presented the students with their medals. “It is always very satisfying to see that so many students take subjects like Maths and Science seriously and it is a privilege to be a part of this…
Nowhere is the idiom ‘Mighty oaks from little acorns grow’ more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. The first thing that catches ones eye on entering the school, is the huge Sweet Gum tree that towers over this tiny…
The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH Media Owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry – which in turn will contribute…
Primelites are internally illuminated 3m x 6m billboards located along busy routes in upmarket areas. Fiats 500X launch campaign utilises this popular billboard format and expands the visual component with the innovative inclusion of animated LED lighting that emphasises the heroic “X”. Primedia Outdoor Primelites offer brands exposure to huge volumes of traffic along primary…
