Born between the early 1980’s and early 2000’s, Millennials are presently between 17 and 37 – i.e. coming of age or in the prime of their lives. They are one of the biggest segments of the population (there are just less than 20 million Millennials in South Africa) and one of the largest generations in…
Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on. “Marketing services is a…
“What do South Africans want?” is the question addressed in research conducted by Professor John Simpson and the UCT Unilever Institute of Strategic Marketing. This was presented at the latest Primedia Outdoor private seminar, and focused on South African aspirations – the needs, wants and desires that inform and compel consumer decisions, the impact of…
Primedia Outdoor has donated more than R100 000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba.For the past six years, Primedia Outdoor has chosen not to have a Christmas party, instead using the money saved as the basis of…
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, OOH is increasingly stepping into the limelight as a “Media Superstar”, with brands using it to do more of the heavy lifting. According to OAAA, spending…
Primedia OOH Africa has just finished installing 870 street poles on seven key roads in Harare, Zimbabwe. These include the new Airport Road, key CBD arterials (Samora Machel Road, Julius Nyerere Road, Robert Mugabe Road, Dieppe Road, Simon Muzenda Road) and the affluent Borrowdale Road. The installation is a joint venture with the City of…
Primedia Outdoor has recently launched a new 4m x 8m high resolution LED screen in Tembisa, Ekurhuleni. “The new Tembisa LED is excellently placed to reach a large number of people, particularly within the middle market”, says Peter Lindstrom, Sales and Marketing Executive for Primedia Outdoor. Tembisa is home to 178,228 households and a population…
Primedia Outdoor has been awarded a tender for 200 illuminated street name signs(AdLites) in Richards Bay, KwaZulu Natal. The company, which has an existing relationship with the City of uMhlathuze municipality, has been awarded a three year contract from 1 October 2016 – 31 September 2019. Outdoor Advertising Officer Shernon Daniels commended the out…
Primedia Outdoor walked away with the 2016 MOST Award for best OOH media owner, with voters from media agencies praising the team for their excellent client service, innovation, research and accountability. “Primedia has invested in good research and offers the most professional service delivery consistently”, wrote one, while another noted that “Outdoor is difficult to…
The City of Cape Town has recently incorporated 93 of Primedia Outdoor’s bus shelters and billboards into an extensive campaign combatting drug abuse. “We have looked at how drug abuse affects not only the user but those around them, we have called on community ambassadors to get on board to spread the anti-drug message to…
