Market Summary

Primedia Outdoor Zambia is in the 2nd largest OOH media owner in the market, by number of panels, after Alliance Media.

Primedia Zambia are market leaders in digital billboard advertising, with 6 screen in Lusaka and 2 screens in the Copper Belt.

Primedia Zambia is currently expanding its large format static inventory with the development of 12m x 9m spectacular billboards on major arterial roads – Great East, Great North and Kafue roads as well Cantilever Gantries in prime locations, offering reach in the suburbs, the commercial hubs and other high density areas in Lusaka

Product Summary

743 Panels:

694 – Roadside Static Panels
18 Mall Static Panels
8 – Roadside Digital Screens
23 – Airport Static Sites

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